Legion Expands Business and Influence Through Networking

Legion's director of operations shares advice for those looking to improve their networking skills. He also outlined how networking provides opportunities for a growing business.

“Networking isn’t easy for everyone,” declared Alon Brener, the director of operations at Legion. “Even some of the most outgoing people among us struggle when it comes to forging connections with new people. It’s crucial that a company’s team members have the ability to make helpful new contacts in a range of settings, so I have some basic networking tips that I encourage our associates to use.”

The first thing that Alon suggests to his team members is asking open-ended questions when meeting a potential contact. He explained, “It’s best to ask questions that invite lengthy responses, since people enjoy talking about themselves and the unique value that they can offer. I think it’s much more likely that you will make a real connection if you listen more than you talk. When you are genuinely interested in what someone has to say, it helps you make a lasting impression on that individual.”

When the time comes for his team members to make their case to a new contact, Alon believes it’s best to have a strong elevator pitch in mind. “I believe in keeping things simple, especially if you’re not a seasoned networker,” he added. “If you practice a 30-second speech that includes what you do and how your company can achieve great things for your new contact, you will be ready to forge a beneficial connection.”

Legion Applies Networking Skills to Keep Business Growing

 Company leaders at Legion are always looking for ways to expand their network of professional contacts and partners. The director stated, “It’s crucial to maintain a wide array of allies in the competitive industry in which we work. Companies thrive on novel opportunities and fresh challenges, and having mutually beneficial connections leads to amazing new ventures. You never know what’s in store for you after you make a contact, which is one of the great things about the whole process. Unexpected opportunities tend to emerge when you have a team that’s willing to put themselves out there and connect with other talented people.”

Networking also helps with recruiting and hiring efforts. “There’s a ripple effect when you forge meaningful bonds through networking,” Alon commented. “More and more people learn about the innovative services that you provide, which leads to further interest in your company from job seekers. At Legion, we have had some amazing candidates find out about us through positive word of mouth, which networking certainly aids.”

About Legion

Legion is an interactive marketing firm that combines campaign development and impeccable execution to create dynamic promotional campaigns that work. They carefully research consumer demographics to create targeted outreach programs and create meaningful relationships between their clients and customers.

Each of the firm’s customized marketing programs engages potential customers with increased interaction and awareness, ensuring consumers become loyal to the promoted brands resulting in fast paced growth. Legion's model is scalable for use by small and large businesses and adjustable to emerging market trends and focuses on innovation to reach targets efficiently every time.