Legion Trains Associates in Effective Negotiation Skills

Knowing how to make good first impressions and develop solid business relationships are vital elements to being a skilled negotiator. Legion's director of operations detailed internal efforts to develop these qualities.

​According to Alon Brener, Legion’s director of operations, negotiation skills are vital to success in the modern business world. “We operate in a much more cooperative business world than ever before. The days of the lone wolf, if they ever existed, are no more. Knowing how to negotiate is simply an extension of working well with people.”

For example, one key to negotiation involves framing the relationship properly. “Many people have the idea that, in business and life in general, someone wins and someone loses. This is completely untrue. A good negotiator will not settle for a win/lose and will instead seek a win/win.”

Legion’s Director on Finding and Developing Talented Negotiators

Alon knows there are basic traits that can be developed into negotiation skills. For example, when interviewing potential team members for the Legion roster, Alon considers first impressions and how friendly the applicants are. “Friendliness is a skill that can be enhanced, but it’s something I need to see at least a little bit before I would bring someone on board. Basics like the ability to have a conversation and the maturity to accept an opposing opinion are huge. If I see evidence of basic likeability, I know that this talent can be honed through training.”

Also, Alon tries to gauge whether a candidate can build and maintain a stable business relationship. “This is not as tricky as it seems,” he explained. “Knowing how to apply the golden rule will do it. Even better is the platinum rule – treat others how they want to be treated.”

Once these basic attributes have been found, Legion’s training system can then create skilled negotiators. “I’m confident we have one of the best professional development programs to be found,” declared the director. “We pair all our new associates with veteran promotional experts, who take inherent talents and refine them into the skills we need.”

Along with one-to-one guidance, Legion has frequent training sessions that either provide new information or help team members polish their abilities. “I’m proud of our team’s negotiation skills, and I think the results speak for themselves – we are constantly growing to meet the rising demand for our services. Without a doubt, this firm has a bright and promising future.”

About Legion

Legion is an interactive marketing firm that combines campaign development and impeccable execution to create dynamic promotional campaigns that work. They carefully research consumer demographics to create targeted outreach programs and create meaningful relationships between their clients and customers.

Each of the firm’s customized marketing programs engages potential customers with increased interaction and awareness, ensuring consumers become loyal to the promoted brands resulting in fast paced growth. Legion's model is scalable for use by small and large businesses and adjustable to emerging market trends and focuses on innovation to reach targets efficiently every time.